Question 1 In-depth interview studies are distinguished from other qualitative interview techniques in that a. the focus is on the past b. it is a form of historical research c. the emphasis is on group interviews d. they are particularly popular in marketing research e.the qualitative interview is the primary means by which the researcher gathers data
Question 2 A focus group typically brings together a. about three to five people b. about six to ten people c. about fifteen to twenty people d. about twenty-five to thirty people e. more than thirty people Question 3 Which of the following techniques are most likely to make use of a moderator? a. life history b. oral history c. focus groups d. field research interview e. in-depth interview studies
Question 4 A strength of the oral history method is a. its reliability b. its generalizability c. that it has speedy results d. that it is a socially oriented research method e. that it helps to fill in gaps in our knowledge gained from official documents and statistics
Question 5 Which qualitative interview technique has become prominent among feminist researchers? a. oral history b. focus groups c. survey research d. content analysis e. in-depth interview studies Question 6 Qualitative interviewing is best described as a. rigid b. iterative c. structured d. landscaping e. normal conversation
Question 7 According to Kvale, the stage in a complete interviewing process which involves clarifying the purpose of the interviews and the concepts to be explored is called a. mining b. designing c. verifying d. thematizing e. transcribing Question 8 Jenna wanted to understand how students felt about proposed tuition increases at Ontario universities and wanted to use a cost-efficient qualitative interview technique. She would most likely use a. oral history b. focus groups c. content analysis d. in-depth interview studies e. analysis of existing statistics
Question 9 Which of the following would not be an appropriate topic for focus group interviews? a. feelings toward a political candidate b. rating of the top ten movies of the year c. feelings about a new interactive videogame for children d. opinions about the effect of televised professional wrestling on children e. all of the above are appropriate topics for focus group interviews
Question 10 The moderator in a focus group a. facilitates the discussion b. interferes as little as possible c. attempts to keep the discussion on track d. ensures that everyone has an opportunity to speak e. does all of the above
