Question 1 A particular problem with matrix questions is a. they are negative items b. they are open-ended c. they may foster a response-set d. they are double-barreled e. respondents are not capable of answering them
Question 2 The chief advantages of telephone surveys over those conducted face-to-face centre primarily on a. time and money b. greater response rates c. better sampling techniques d. more complete responses given by respondents e. greater ability to perceive nuances in respondents' expressions Question 3 Which one of the following is not a strength of survey research? Or are they all strengths? a. They are flexible. b. They make large samples feasible. c. They enhance reliability by asking the same questions in the same way. d. They are particularly useful in describing in detail the behaviours of a small population. e. All of these are strengths.
Question 4 "All politicians are crooked. How crooked do you feel your own representatives are?" The major flaw in this item is that it a. is biased b. is too short c. is irrelevant d. is double-barreled e. contains negative items
Question 5 The best format to use for responses to items is a. ellipses b. boxes c. circles d. underlines e. empty spaces Question 6 After designing a questionnaire, the surest protection against such mistakes as ambiguous questions is to a. give it out immediately so that it doesn't get cold b. put it through the computer and do a factor analysis c. run it through a grammar-checking computer program d. let it sit for a few weeks so that the errors become more apparent e. pretest the questionnaire with people who somewhat resemble your eventual sample
Question 7 How many follow-ups to the original mailing is the most efficient in terms of response rate? a. one b. two c. three d. four e. zero Question 8 An adequate response rate for analysis and reporting in mail surveys is a. 25 percent b. 50 percent c. 60 percent d. 70 percent e. 90 percent
Question 9 Social desirability refers to a. skipping questions that respondents feel are irrelavant b. including questions that repondents are willing answer c. answering questions in the same way regardless of their content d. questions which encourage respondents to answer in a particular way e. answering questions through a filter of what will make respondents look good
Question 10 Survey research is generally a. weak on validity and strong on reliability b. weak on reliability and strong on validity c. weak on both validity and reliability d. strong on both validity and reliability e. none of the above
